Certified E-Commerce Specialist (CECS)
Graduate able to launch and operate an online store against clear metrics: customer acquisition cost, step-by-step conversion, and where orders leak before checkout.
- Duration
- 40 ساعة
- Curriculum
- 6 module
- Level
- Intermediate
- Program Code
- CECS
Who Is This Program For?
- Owners of existing stores that under-perform on sales.
- Marketing staff moving into e-commerce.
- Anyone planning a launch who wants to avoid first-year mistakes.
Curriculum
6 module · 60 hour1 Business Model and Platform Selection 8 hour
E-commerce models and their operational differences, and computing unit economics before launch. Choosing a platform on catalogue size, payment, and shipping needs rather than popularity.
2 Catalogue and Product Page 10 hour
Category structure and internal search, and product copy that removes hesitation. Photography, specifications, sizing, and the role of reviews in the purchase decision.
3 Acquisition Channels 12 hour
Paid, organic, email, and social: the cost and maturation time of each. Allocating budget between channels that pay off immediately and those that build a long-term asset.
4 Conversion Rate Optimisation 12 hour
Measuring the purchase funnel step by step and locating drop-off. Cart abandonment causes and fixes, checkout simplification, mobile experience, and designing a valid A/B test.
5 Operations, Inventory, and Fulfilment 10 hour
Inventory management and reorder points, handling stock-outs, choosing a carrier and computing true shipping cost, and a returns policy that protects margin without deterring buyers.
6 Retention and Customer Lifetime Value 8 hour
Computing customer lifetime value against acquisition cost. Loyalty programmes, automated email, and retargeting, and why selling to an existing customer costs a fraction of acquiring a new one.
Learning Outcomes
- Select a platform against real operational requirements.
- Build product pages that convert.
- Plan acquisition across paid, organic, and owned channels.
- Diagnose and fix checkout drop-off.
- Manage inventory, fulfilment, and returns.
- Read store analytics and act on them.
About the programme
Prerequisites
لا يُشترط خبرة تقنية سابقة. يُفضّل وجود فكرة منتج أو مشروع تجاري ترغب بإطلاقه إلكترونياً.
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Certified E-Commerce Specialist (CECS)
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